Guest posting is one of the most effective ways to get new and targeted traffic to your website. It is also a great way to get strong backlinks pointing to your website. However, gone are the days of being able to spam low quality guest post backlinks to your website. With Google more focused than ever on providing the highest quality rankings for their own end-users, it has become even more important to utilize a high-quality guest posting strategy. This has led marketers to figure out ways to generate high-quality content for guest posts. In this article, we will be going over the top ways to generate high-quality content for guest posts.
One of the very best ways to generate the best possible content is by outsourcing the work to proficient writers. By leveraging a content creation source like iNeedArticles who specialize in 100% unique content creation from dedicated writers, you should be able to get high-quality content that you can utilize for guest posting regardless of the industry that you are conducting business in. You will be able to guarantee that you get the highest quality content by paying for experts in a specific industry and/or by opting to only market your article to the highest rated writers on the website. That way, you know that your content is being produced by the highest quality writers that have been vetted through countless articles by clients of all kinds.
Outsourcing the writing efforts is typically a great way to go about generating high-quality guest post content because you won’t have to waste your own time doing the content creation which helps you maximize the efficiency of your own time that you can spend doing other result producing activities centered around your business. One of the best things about outsourcing to a content creation platform like INeedArticles is being able to avoid having to go through the process of identifying a qualified writer and vetting the writer through interviews and other methods.
2. Do It Yourself
While you could always outsource the content creation which can save you a lot of time, you could also do it yourself. Creating the guest post content on your own may or may not be feasible depending on how much time you have on your hands along with the total amount of outreach you are planning on doing. Obviously, if you are going to be doing a lot of outreach, it is likely not something that you are going to be tackling on your own entirely as guest posting and community outreach can take up a substantial amount of your time that you might be better off spending on other areas in your business. However, if you have a specific subset of websites that are particularly important that you want to ensure you create high-quality content for, it might be in your best interest to focus on producing the content on your own for peace of mind.
If you are going to be producing the content on your own, you should be looking to tailor the content to the specific target market of the blog or website that you are creating content for. By doing this, it will allow you to better increase the chances of generating a lot of engagement with the post which can maximize the quality of the link and increase the chances that you are able to drive traffic directly from your guest post.
3. Hire Your Own Writer
Another option that you might consider if you are going to be utilizing a heavy guest posting strategy would be to hire your own writer whether internally or externally. One of the best sources for hiring cheap writers is Upwork. No matter where you find your writer, you should be aware that this is going to be a much more involved process that will require you to do various things such as conducting interviews, reading samples, and more. While the process is going to be much more involved, you will be able to contact the writer directly and relay information directly to them which can minimize confusion and increase the accuracy of the content.
The biggest drawback is the time that it is likely going to take to find a quality writer and to vet them enough that you feel comfortable handing such an important task off to. This is why a lot of people choose to simply outsource to a content creation platform that has completely done the vetting process for their clients. Hiring your own writer might be able to yield faster turn around times depending on the amount of work your hired writer is taking on (if any) outside of the work that you are giving them.
There are a lot of different ways to approach content creation for your guest posting strategy. The truth is, guest posting has become such an integral aspect of marketing a website that you want to be sure that you are utilizing an approach that you feel comfortable with. You want to find an approach that is going to yield the highest quality content because it can make a big difference in the entire success rate of the strategy.
Typically, the best option for generating content for guest posts is to outsource it to a professional content creation platform like iNeedArticles. However, if you feel more comfortable doing it on your own and you have the time to waste, it might be a preferred option. Whereas, hiring someone on your own can pay off if you are willing to go through the tedious and time-consuming process of vetting various writers and seeing which writer is going to be consistently able to deliver high-quality content when you need them. It is ultimately going to depend on what you are looking for and the convenience that you want out of the preferred method.
Regardless, guest posting is something that you should be focusing on when it comes to the outreach of your website and/or blog. Not only can it drive direct targeted traffic to your website through relevant niche sites, but it can also boost your ranking potential in the algorithm of the search engines.