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Flash developers and flash designers create interactive animated websites in Macromedia™ Flash. Flash allows for full screen animation with lots of color and movement, audio and video and very dynamic and fluid content. Flash websites are good for promotion and pizazz, they allow you to engage your visitors with a more interactive experience but are not the best choice for sites with lost of text information. Many sites incorporate flash elements with standard HTML web pages. Most flash designers also offer HTML development and design services. Some Flash developers also offer more complex ActionScript programming which allow Flash sites to function as an application, integrating database and other complex features.
Flash designers usually charge based on experience, less experience may save you money but more experienced designers will almost always deliver a higher quality product. Before you choose a flash designer you should review other projects they have worked on, and contact past clients if possible. Make sure you have defined the requirements for your web project and both of you have an understanding in writing of what is expected.