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Web developers usually offer HTML and programming services and create interactive or database driven e-commerce web sites. The difference between a designer and a developer is that a developer usually has more back-end programming skills for building shopping carts and member databases while a designer is more focused on the look and feel of a site. A good web developer will help you organize the information for your web site and develop navigation and layout. Many developers also offer basic design services, but a firm will ususall have developers and graphics people. Web developers are programmers and work with web based code like ASP, .NET, Cold Fusion, Java, DHTML, Javascript, PHP, SQL and more. If you are looking for database work for e-commerce or membership sites, you should contact a developer.
Developers usually charge based on experience, less experienced programmers may save you money but more experience developers will almost always deliver a higher quality product with less problems and maintenance issues. Before you choose a developer you should review other web projects they have worked on, and contact past clients if possible. Make sure you have defined the requirements for your web project and both of you have an understanding in writing of what is expected.