An ad agency and or advertising designer creates creative content for online, magazine, newspaper, outdoor, television and radio. Advertising design also relates to marketing and branding strategy. Depending on the extent of the services required, an advertising designer may simply act as a graphic artists following your art director, or may develop all the creative concepts for your advertising campaign. This group includes advertising agencies which will help you with your entire public relations (PR) and marketing campaign to establish your identity in the marketplace. They can also help you define your niche and demographic and help find ways to target your audience