Strategies to market your web siteby John Tourloukis
All sites should be well designed and stay within the search engine guidelines, but organic search optimization is a slow steady process. Getting good targeted traffic to your web site is a must to promote your products and services. Try to diversify your marketing efforts and not rely on one source for traffic to your web site. Search engines are getting smarter all the time and they do not rank new sites and pages as quickly as they used to. This is where paid inclusion can come in handy.
Good landing pages mean more conversions
When using text ads keep it short and to the point you do not have to use all the characters they give you. Shorter headlines can stand out from the rest in some cases. Always run a control ad, and try to improve by running a second ad to beat the control ad's click-through rate. Can you make your display url stand out? When we changed from www.fastpcnet.net to www.FastPCNet.net we saw almost double the click through.
Don't forget banners
You can begin receiving traffic in as little as fifteen minutes; although some of the advertising networks have human editors that review the quality of your ad which can take a few days. When starting advertisement on paid inclusion networks remember to start slow. Make sure you read all of their rules and guidelines. This can save you time, money, and get your ads seen quicker.
Excerpts from Start & Run a Creative Services Business
Freelancer Guide Book by Susan Kirkland.
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© 2005 John Tourloukis